Beyonce and Tina Knowles announce today that Beyond Productions has partnered with TEMPTU to produce a limited edition collection of temporary tattoos under the Dereon label. The collection of body art was commissioned by Tina Knowles and is inspired by Beyonce. The collectible kit of temporary tattoos includes the exclusive designs and tattoo essentials used on set to achieve the "real tattoo" looks featured on Beyonce in the Dereon Fall 2010 campaign. Company founder, creative director and designer Tina Knowles said, "With a 60's pin-up girl meets futuristic biker chick theme, Beyonce and I really wanted to give our Dereon Fall 2010 campaign a tough, edginess and we decided to invite TEMPTU to help us create custom body art for her to model with our fashions. The resulting images were so incredibly strong that we realized consumers might want to re-create the tattoos themselves. We are thrilled to partner with TEMPTU to bring this limited edition collection of temporary tattoos to the market this holiday season."
Michael Benjamin, President & CEO Temptu, said, "Beyonce is arguably one of the most successful and recognized international superstars and we are so excited to partner with her and Tina Knowles to create this limited edition of temporary body art for their Dereon brand."
Available in 3 distinctive cases, each Collector's Edition Kit features a unique set of coveted Beyonce photographs. This exclusive assortment of signature TEMPTU temporary tattoo ink transfers, contains a variety of designs including signature Dereon fleur icons, rocker bolts and chains, monochromatic jewel baubles, and seductive spider designs. With proper application and care, each waterproof tattoo will last 2 to 5 days so you can wear your new body art until you want to take it off or switch it out for a new one.
The basic kits will retail for $16 and will be available online at sephora.com, temptu.com, and dereon.com beginning October 13, 2010. Kits will be available in Sephora doors in the US and Canada November 1.
- 8 Temporary Tattoo Transfer sheets (2 each of 4 designs)
- 10 Tattoo application pads
- 3 collectable kit designs each featuring different images of Beyonce as seen in her Fall / Winter 2010 Dereon ad campaign
- SRP: $16USD / $18CAN
- Limited Edition of 500
- Collector's Edition Box holding all 3 kits
- Signed poster by Beyonce
- SRP: $34
- Available exclusively at temptu.com and dereon.com
- Chance to win Golden Ticket (there are 3)
- 3 winners + companion will be flown to NYC for a Beyonce / Dereon-style temporary tattoo photoshoot at the TEMPTU makeup studio
- Meet & Greet with TEMPTU VP Global Artistry
- Visit to Sephora for AIRbrush Makeup System demo
- Visit to Dereon office, Meet & Greet with team
- Dinner with TEMPTU & Dereon hosts
- Tickets to a Broadway show
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