Tuesday, January 18, 2011

Macys Spring 2011 Look Book: Ready to Wear & Young Contemporary
























Although there's snow on the ground and wind in the air, fashionistas nationwide are eagerly preparing for spring 2011. The spring season is a great time for "blooming" fashions! There's an awakening of vibrate colors, new designs, and delicate accessories. Macys department store has done a great job of influencing the upcoming season by providing trends that any fashion girl can follow.

According to the Macys, Spring 2011 Look Book, there are several Ready to Wear and Young Contemporary pieces that should be included in everyone's wardrobe.



























Ready To Wear Trends, Spring 2011:

The Spring 2011 seasonal color message is heavily inspired by reflections mirroring the ocean’s multi-hued surface. Watery tones of aqua, turquoise, teal and marine illustrate the key palette. The reassuring calmness of pale blue, mixed with the vibrancy of bolder shades, injects new life into classic patterns this season.



























KEY ELEMENTS
Soft constructed sport coats, slim suits, fitted dress shirts, bow ties, narrow neckwear, linen, cotton blends, tropical weight wools, peak lapels, double breasted, printed wovens, updated rugbys, fine gauge knits, hoodies, stripes, gingham checks, subtle plaids, geometric patterns, treated nylons, washed leather, updated boat shoes, canvas sneakers.

The Trend: URBAN ISLAND
Take a fashion voyage to an urban island where a neutral palette is the landscape and the horizon is populated with dense shades of green. Sophisticated utility is the message with tonal hues of tan, wheat and sand playing against the uniformed preciseness of varied shades of green, olive, moss and kale, resulting in a “wear now” approach to seasonal dressing.

KEY ELEMENTS
Slim suiting, flat front trousers, narrow neckwear, neutral dress shirt and neckwear combination, tropical weight wools, silk, cotton, linen, subtle plaids, peak lapels, utility shirts and pants, desert boots, loafers, canvas sneakers, messenger bags, fabric belts, rolled sleeved shirts, slim cargo pants, paper finish nylon, drawstring detail.


























The Trend: RAINFOREST
This trend is inspired by the lush and tropical environment imagined deep within a “rainforest.” Vibrant color like raspberry sorbet, tigerlilly, classic green and lemon chrome anchors this bright palette. Look for exotic florals and ethnic patterns to collide together resulting in an energetic fusion of newness for wovens, neckwear, swimwear and flip-flops.

KEY ELEMENTS
Floral patterned wovens, bold colored polos, tropical patterned t-shirts, colored cargo pocket shorts, reworked paisleys, board shorts, square cut trunks, fitted polos, sleeveless t-shirts, leather sandals, color blocking, tie dye, water inspired abstracts.



























The Trend: EARN YOUR STRIPES
Spring 2011 salutes the return of stripes as the season’s key pattern message. Look for bold color combinations and repositioned horizontal/vertical placement to lead the charge. Also important are ombre inspired and space dye effects, which all work at achieving top honors on the season’s newest neckwear, dress shirts, t-shirts, polos, belts, socks and swimwear.

KEY ELEMENTS
Floral patterned wovens, bold colored polos, tropical patterned t-shirts, colored cargcargo pocket shorts, reworked paisleys, board shorts, square cut trunks, fitted polos, sleeveless t-shirts, leather sandals, color blocking, tie dye, water inspired abstracts.

The Trend: EARN YOUR STRIPES
Spring 2011 salutes the return of stripes as the season’s key pattern message. Look for bold color combinations and repositioned horizontal/vertical placement to lead the charge. Also important are ombre inspired and space dye effects, which all work at achieving top honors on the season’s newest neckwear, dress shirts, t-shirts, polos, belts, socks and swimwear.

KEY ELEMENTS
Floral patterned wovens, bold colored polos, tropical patterned t-shirts, colored cargo pocket shorts, reworked paisleys, board shorts, square cut trunks, fitted polos, sleeveless t-shirts, leather sandals, color blocking, tie dye, water inspired abstracts.

RTW Hot List:

* Shirt Dress

* Graceful Blouses

* Summer Clogs

* Cuffed Socks

* Utility Belts


























Young Contemporary Trends, Spring 2011


The Trend: CULTURE CLUB
A fresh and flirty attitude gives way to a nostalgic ambiance of florals, stripes and quirky prints in faded color families, popped by vibrant hues. The trend lends itself to atypical pairings and a mixing of print and pattern. Easy and effortless spring dressing references lady-like 70’s silhouettes of new rompers, maxi skirts and dresses paired with layers of chambray and crochet. Key colors include muted greens, browns and purples with bright reds and yellows.

KEY ELEMENTS
Crop tops, full-fit trousers, fresh floral prints, crochet vests & cardigans, bell-bottomed denim, maxi dresses, printed shorts.



























The Trend: TOUGH LOVE
Mischievous moods channel an air of punk styling and military characteristics; rich, saturated colors pair back to washed neutrals. Full-fit trousers worn with cropped tops offer a mood of luxe grunge. Moto vests become the new layering piece, looking great when paired with high-waisted shorts and utility inspired shirtings. Look for apparel and accessories in pale gold, smoky blue, clover green, deep plum and dove grey.

KEY ELEMENTS
Moto vests, high-waisted shorts, cropped screen tees, utility shirting, controlled volume tops, printed pants, denim jackets.


























The Trend: DAY GLOW
Playful acidic pops and synthetic hues lend themselves to bold and spontaneous color clashes. New techno native and electric ethnic patterns offer newness to easy high summer dressing. Fresh conversational prints in crop tops and oversized tanks pair well with color saturated denim and soft high-waisted shorts. Brighten up your wardrobe with raspberry rose, Irish green, scarlet reds, lively blues and yellows anchored by zinc grey.

KEY ELEMENTS
New rompers, tie-dyed tees, vintage inspired screen tees, pop-art prints, all-over conversational prints, printed denim shorts, Aztec patterns.


Young Contemporary Hot List:

* Maxi Dresses

* Crochet Tops

* Moto Vests

* Rompers





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