Macy's Material Girl Collection by Madonna and LOURDES

MACY’S LAUNCHES “MATERIAL GIRL” BY MADONNA AND LOURDES ON AUGUST 3

Actress and Musician Taylor Momsen to Appear in Fall Campaign

MIAMI, FL – July 28, 2010 – Macy’s today announced that the new “Material Girl” collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday, August 3, exclusively in 200 Macy’s stores across the country and on macys.com.

“The launch of ‘Material Girl’ at Macy’s on August 3 will create a frenzy among young style-setters who will want to be the first to have this bold new fashion brand from Madonna and Lola in their closets,” said Martine Reardon, executive vice president of marketing, Macy’s. “Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view. The national unveiling of this collection will be an incredibly exciting moment.”

Atlanta area Macy’s stores that will carry the line include:
Lenox Square Mall
Perimeter Mall
North Point Mall
Town Center at Cobb
Gwinnett Place
Mall of Georgia
Cumberland Mall
PeachTree Mall
Southlake Mall
Stonecrest Mall

A fast-fashion juniors collection, “Material Girl” will span multiple categories including apparel, footwear, handbags and jewelry. The brand is designed to appeal to today’s Material Girl – a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold statement. The brand caters to her eclectic taste in music, dance and Hollywood. Designed for affordability and replenishment, the collection will retail from $12.00 to $40.00, comparative with pricing strategies at juniors specialty stores.

To celebrate the launch of Material Girl on August 3rd, singer/songwriter Taylor Momsen, the celebrity muse and face of the “Material Girl” marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase. Additionally, select Macy’s stores across the country will host Madonna-esque in-store events to engage and entertain loyal fans and fashionistas nationwide. Macy’s Herald Square’s world-famous Broadway windows will also be transformed into a “material world” filled with hot new product from the “Material Girl” collection.

If you want to be a “Material Girl,” or want more information on the line, Lola’s blog and a chance to meet the Material Girl herself in NYC, visit www.macys.com/materialgirl.

EDITOR’S NOTE: For product images, photos of Taylor and more, visit http://www.magicbulletmedia.com/MNR/TaylorMomsenMaterialGirl. For more information, contact Elizabeth Margo at Elizabeth.Margo@macys.com.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

About Iconix Brand Group, Inc.

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.
The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

About Madonna

Madonna, a multi-Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.