OPI Joins Top Designers at New York Fashion Week / Spring 2010
OPI Nail Lacquers will be gracing the runways of the most buzzed about shows at the Mercedes Benz New York Fashion Week / Spring 2011. OPI has been selected by BCBG, Charlotte Ronson, Max Azria, Rebecca Taylor and Zac Posen to polish the catwalk for each Spring collection debut.
“I am thrilled to be collaborating with so many of my favorite designers,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “As we develop our colors and collections, fashion trends are always part of the inspiration. Being a part of Fashion Week continues to position the OPI brand as not only an esteemed beauty component, but also as an essential accessory that makes a new and different fashion statement every time it is worn.”
Models will be polished behind the scenes with OPI shades from existing collections, hand-picked by each designer. Colors will be finalized closer to each of the show dates and pictures will be available following the end of Fashion Week.
Each runway shade will be available at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. For more information, please call 800-341-9999 or visit www.opi.com.
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